Plans that grow with your team
Every plan includes the official WhatsApp Cloud API connection, shared inbox and invoices in USD. Meta message charges are separate.
Starter
$12 /month
$10 /month
$120 billed yearly
excl. tax
1 WhatsApp number
3 team members
5,000 contacts
5,000 campaign messages / month
Shared inbox
Send message
Contacts & import
Leads pipeline
Broadcast campaigns
Templates
REST API & webhooks
Growth
Most popular
$29 /month
$24.16 /month
$290 billed yearly
excl. tax
3 WhatsApp numbers
10 team members
50,000 contacts
50,000 campaign messages / month
Shared inbox
Send message
Contacts & import
Leads pipeline
Broadcast campaigns
Templates
Click-to-WhatsApp ads
Pro
$79 /month
$65.83 /month
$790 billed yearly
excl. tax
10 WhatsApp numbers
50 team members
Unlimited contacts
Unlimited campaign messages / month
Shared inbox
Send message
Contacts & import
Leads pipeline
Broadcast campaigns
Templates
Click-to-WhatsApp ads
Need more numbers, seats or a white-label setup? Talk to sales for an Enterprise plan.
Compare plans
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| WhatsApp numbers | 1 | 3 | 10 |
| Team members | 3 | 10 | 50 |
| Contacts | 5,000 | 50,000 | Unlimited |
| Campaign messages / month | 5,000 | 50,000 | Unlimited |
| Auto-reply rules | 3 | 20 | Unlimited |
| API requests / day | 10,000 | 1,00,000 | Unlimited |
| Catalog products | — | 1,000 | Unlimited |
| Storage (GB) | 2 | 10 | 100 |
| Platform AI replies / month | Unlimited | Unlimited | Unlimited |
| Shared inbox | |||
| Send message | |||
| Contacts & import | |||
| Leads pipeline | |||
| Broadcast campaigns | |||
| Templates | |||
| Click-to-WhatsApp ads | — | ||
| Catalog & WhatsApp checkout | — | ||
| Customer payment gateways | — | ||
| Flow builder (coming soon) | — | ||
| AI with own API key | — | ||
| AI platform credits | — | — | |
| Website chatbot | — | ||
| REST API & webhooks | |||
| Store & CRM integrations | — | ||
| Data export | — | ||
| White-label | — | — | |
| Meta message charges | Separate, paid per Meta rates | Separate, paid per Meta rates | Separate, paid per Meta rates |
How Meta's WhatsApp charges work
Meta charges per delivered template message. The rate depends on the template category and the recipient's country. We show the estimate before every campaign.
Marketing
Offers, announcements, re-engagement. Charged per delivered message.
Utility
Order, payment and appointment updates. Free when sent inside an open 24-hour customer window.
Authentication
One-time passwords and login codes. Charged per delivered message.
Replies
Free-form replies within 24 hours of the customer’s last message are free.